1) Don't distort the Written Text
Good:
The issue of hormone-controlled ostrich-feather growth has recently
been a topic of intense interest.
Not So Good:
For information about current hormone-controlled ostrich-feather
growth press here.
2) Keep the linked text section short.
Good:
The life cycle of the atlantic polar-bear
ocelot is a complex and .......
Not So Good:
The life cycle of the atlantic polar-bear
ocelot is a complex and .......
3) Link Icon and Text Together
Good:
The latest home
security systems breakdown show......
Not so Good:
The latest home
security systems breakdown show......