Publicity

Potential clients must have a mechanism to discover that the service exists and how to acquire it. Many channels are available, including:

• recommendations from internal UTCC project managers
• UTCC educational activities for University staff, faculty and students
• direct mailing to the staff, faculty and students
• advertisements in widely read University newspapers, such as the Bulletin
• word of mouth from other local electronic mail administrators

Easily distributed initial service documentation, such as a pamphlet, would assist in publicity. A single point of contact for subscription information, or a per domain point of contact, would help simplify the process of discovering the service and getting more detailed information.